The MRF Franchise Program is a comprehensive, step-by-step guide designed for successful restaurant owners seeking to multiply their concepts through an entire business format franchise. This guide covers everything from goal setting and market positioning to financial modeling and pro forma testing, operations, brand and location marketing, legal structures, and long-term growth. It equips entrepreneurs with the tools, frameworks, and templates needed to confidently launch, manage, and expand a restaurant franchise.

MRF Franchise Program Development

Your 8-week personalized journey to building a genuine, sustainable relationship with a loving partner.

𝐋𝐨𝐯𝐞 𝐑𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝:

𝐓𝐡𝐞 𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐋𝐨𝐯𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲

This Is Your Journey IF…

You desire a real connection (not just another situationship).
You know you deserve better than your past relationships, but could use some guidance getting there.
You're ready to break those patterns that keep leading you back to the wrong partners.

This Isn’t Your Path IF…

You're looking for quick fixes or surface-level dating tips.
You're completely satisfied with your current dating experiences (if so, that's amazing!).
You're not open to exploring the deeper patterns that shape your relationships.

This Is Your Journey IF…

You desire a real connection (not just another situationship).
You know you deserve better than your past relationships, but could use some guidance getting there.
You're ready to break those patterns that keep leading you back to the wrong partners.

This Isn’t Your Path IF…

You're looking for quick fixes or surface-level dating tips.
You're completely satisfied with your current dating experiences (if so, that's amazing!).
You're not open to exploring the deeper patterns that shape your relationships.

You’ll Love This IF…

This Won’t Work IF…

You feel stuck, fearing franchising will compromise your brand.
You want to scale your restaurant but maintain operational control.
You seek a blueprint for multiplying success while keeping your uniqueness.

You believe staying small is the only way to protect your business.
You think brand building and growth cannot coexist.
You prefer to "play it safe" or are comfortable the way you are.

You’ll Love This IF…

You feel stuck, fearing franchising will compromise your brand.
You want to scale your restaurant but maintain operational control.
You seek a blueprint for multiplying success while keeping your uniqueness.

This Won’t Work IF…

You believe staying small is the only way to protect your business.
You think brand building and growth cannot coexist.
You prefer to "play it safe" or are comfortable the way you are.

𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.

Over 10 transformative weeks, we'll journey through:

MODULE 1:

Defining Goals, Readiness & Competitive Benchmarking

This foundational module helps aspiring franchisors clarify their goals, assess operational readiness, and benchmark against leading restaurant brands. It lays the groundwork for all franchise development decisions through structured planning and market intelligence.

In this breakthrough session you'll achieve:

Develop a clear franchisor vision statement aligned with brand culture and financial goals.
Conduct a comprehensive situation analysis to evaluate franchise readiness.
Benchmark comparable franchise structures to position your brand competitively.

Learn how to select the right franchise format and develop accurate franchisee financials. This module bridges strategic decisions with financial feasibility, preparing you to disclose investment ranges confidently.

By the end of this session, you will:

Identify the most suitable franchise formats for scalability and profitability.
Build an accurate financial model outlining startup costs and projected ROI.
Use the Pro Forma Template to assess unit-level economics and profitability sensitivity.

Bonus: Franchisee Pro Forma Excel Template

MODULE 2:

Franchise Formats & Franchisee Financials

MODULE 2:

Franchise Formats & Franchisee Financials

By the end of this session, you will:

Identify the most suitable franchise formats for scalability and profitability.
Build an accurate financial model outlining startup costs and projected ROI.
Use the Pro Forma Template to assess unit-level economics and profitability sensitivity.

Bonus: Franchisee Pro Forma Excel Template

MODULE 2:

Assessing Readiness and Brand Strength

Evaluate if your concept is ready to franchise and identify the exact areas that need strengthening before expansion.

By the end of this session, you will:

Evaluate if your restaurant is ready for franchising with objective tools.
Pinpoint gaps in operations and brand consistency for improvement.
Prioritize key areas to strengthen and prepare for franchising success.

MODULE 3:

Operations & Support Systems

This module focuses on building the unit level operational backbone of your franchise system, documenting procedures and designing efficient facilities, as well as on setting up the support structure of your franchise company, which combine to ensure consistency across all franchised and company-owned units.

In this module, you will:

Design a comprehensive operations manual that standardizes brand execution.
Build a purchasing support framework that enhances unit profitability and trust.
Establish training, opening, and field support systems for franchise success.

Bonus: Franchised Restaurant Operations Manual Annotated Outline

A strong franchise system depends on well-structured territories. This module teaches you how to balance franchisee protection with brand maximization and flexibility.

This module will guide you to:

Define territory rights and structures that align with your expansion goals.
Learn how to explain your need for territorial flexibility and market saturation.
Don’t misuse your flexibility: encroaching is a hotbed for conflict.

MODULE 4:

Territory Structures

MODULE 4:

Territory Structures

A strong franchise system depends on well-structured territories. This module teaches you how to balance franchisee protection with brand maximization and flexibility.

This module will guide you to:

Define territory rights and structures that align with your expansion goals.
Learn how to explain your need for territorial flexibility and market saturation.
Don’t misuse your flexibility: encroaching is a hotbed for conflict.

A strong franchise system depends on effective ongoing support and well-structured territories. This module teaches you how to balance franchisee independence with brand protection through robust support systems and territory definitions.

This module will guide you to:

Develop scalable field support and quality audit frameworks.
Define territory rights and structures that align with your expansion goals.
Implement performance monitoring systems that foster long-term franchisee success.

MODULE 4:

Securing Funding with Other People’s Money

MODULE 4:

Securing Funding with Other People’s Money

Learn how to secure outside investment and reduce personal financial risk with strong pitching techniques and funding strategies.

This module will guide you to:

Learn how to pitch to investors and secure funding without risks to you.
Unlock resources to leverage various funding options for faster growth.
Avoid self-funding traps with proven financial strategies for expansion.

MODULE 5:

Legal & Relationship Frameworks

This module covers the legal backbone of franchising—agreements, reporting, insurance, and dispute resolution. You’ll understand how to build fair, enforceable structures that protect both franchisor and franchisee interests.

During this module, you will:

Draft franchise terms that ensure stability and renewal flexibility.
Establish clear reporting, insurance, and compliance systems.
Implement dispute resolution frameworks that protect brand integrity.

Bonus: Restaurant Franchise Agreement Template

This module explains one-time fees and their purpose in system sustainability. You’ll learn how to structure fees strategically to reflect brand value while attracting qualified franchisees.

This powerful session teaches you to:

Set fee structures aligned with market standards and perceived value.
Communicate fee inclusions transparently to potential franchisees.
Evaluate fee models that balance entry accessibility and brand revenue.

MODULE 6:

Initial Fees Structure

MODULE 6:

Franchise Fees & Financial Structures

This module explains one-time franchise fees and their purpose in system sustainability. You’ll learn how to structure fees strategically to reflect brand value while attracting qualified franchisees.

This powerful session teaches you to:

Set fee structures aligned with market standards and perceived value.
Communicate fee inclusions transparently to potential franchisees.
Evaluate fee models that balance entry accessibility and brand revenue.

Find motivated franchise partners who align with your values and ensure they bring consistent energy and quality to your brand.

This powerful session teaches you to:

Find franchisees who align with your values and share your vision.
Use strategies to recruit and motivate top-performing franchise partners.
Build a team you can trust to maintain quality across all locations.

MODULE 6:

Franchisee Recruitment and Motivation

MODULE 6:

Franchisee Recruitment and Motivation

Find motivated franchise partners who align with your values and ensure they bring consistent energy and quality to your brand.

This powerful session teaches you to:

Find franchisees who align with your values and share your vision.
Use strategies to recruit and motivate top-performing franchise partners.
Build a team you can trust to maintain quality across all locations.

MODULE 6:

Initial Fees Structure

This module explains one-time fees and their purpose in system sustainability. You’ll learn how to structure fees strategically to reflect brand value while attracting qualified franchisees.

This module focuses on helping you:

Set fee structures aligned with market standards and perceived value.
Communicate fee inclusions transparently to potential franchisees.
Evaluate fee models that balance entry accessibility and brand revenue.

MODULE 7:

Royalties On-going Services Fees, and Marketing Contributions

Dive into the ongoing payments and marketing systems that keep franchises thriving. You’ll design royalty models, advertising funds, and communication strategies that ensure sustainable brand growth.

This module focuses on helping you:

Design royalty and other on-going payment and systems that pay for the use of the intellectual property and for on-going support.
Integrate product mark-ups, supplier rebates or commissions, etc.
Develop transparent marketing contribution frameworks for trust and collaboration.

Learn how to attract, evaluate, and support the right franchise partners while building your internal franchisor team. This module ensures you’re prepared to scale your franchise responsibly and professionally.

This module is designed to help you:

Create a compliant, effective franchise sales and marketing system.
Define franchisor team roles and operational infrastructure for growth.
Establish governance, culture, and performance systems for a strong headquarters.

Bonus: Franchise Sales Training Outline

MODULE 8:

Franchise Sales & Franchisor Organization

MODULE 8:

Franchise Sales & Franchisor Organization

This module is designed to help you:

Create a compliant, effective franchise sales and marketing system.
Define franchisor team roles and operational infrastructure for growth.
Establish governance, culture, and performance systems for a strong headquarters.

Bonus: Franchise Sales Training Outline

MODULE 8:

Marketing for Multi-Location Success

Use smart marketing strategies that boost visibility, attract customers, and fuel consistent growth across all locations.

This module is designed to help you:

Run campaigns that bring customers to every location, old and new.
Build local partnerships to grow your brand in every market.
Generate steady income with consistent marketing strategies.

MODULE 9:

Financial Modeling & Franchisor Economics

This module teaches you how to model your own franchisor financials, test assumptions, and revise all preliminary decisions made earlier in this course.

Together in this session we'll:

Develop a comprehensive franchisor pro forma aligned with system growth.
Conduct sensitivity testing to identify financial risks and opportunities.
Use financial data to refine fees, staffing, and expansion strategies.

Bonus: Franchisor Pro Forma Excel Template

The final module brings everything together—legal filings, training, marketing, and operational execution. You’ll complete your franchise system and prepare for long-term growth or eventual exit.

In this session, you’ll focus on:

Prepare to finalize your franchise documentation, including the FDD and agreements.
Prepare to execute your franchise launch plan with compliance and confidence.
Develop strategies for scaling, continuous improvement, and future exit options.

Bonus: Restaurant Franchise Disclosure Document (FDD) Template

MODULE 10:

Launching & Scaling the Franchise

MODULE 10:

Launching & Scaling the Franchise

The final module brings everything together—legal filings, training, marketing, and operational execution. You’ll complete your franchise system and prepare for long-term growth or eventual exit.

In this session, you’ll focus on:

Prepare to finalize your franchise documentation, including the FDD and agreements.
Prepare to execute your franchise launch plan with compliance and confidence.
Develop strategies for scaling, continuous improvement, and future exit options.

Bonus: Restaurant Franchise Disclosure Document (FDD) Template

MODULE 10:

Automation Error

In this session, you’ll focus on:

Automation Error

MODULE 11:

Automation Error

After working through this session, you will:

Automation Error

Automation Error

In this final week, you'll:

Automation Error

MODULE 12:

Automation Error

MODULE 12:

Automation Error

In this final week, you'll:

Automation Error

But... That's Not All! You'll Also Get:

Book your call now and get these free bonuses to help you move faster and make smart decisions from day one.

BONUS 1

A step-by-step guide to boost client loyalty and lifetime value — so you’re not always chasing new leads.

BONUS 2

A quick-reference tool to handle unexpected challenges with clarity and confidence.

BONUS 3

Track your key numbers and make informed decisions — without needing a finance degree.

My 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡:

Step 1 Reveal

STEP 1

CLARIFY

Safeguard brand equity and control through strong agreements and support systems rather than employment relationships.

Step 2 RECONNECT

STEP 2

STRUCTURE

Build a win-win-win structure where customers win, franchisees win, and you win.

Step 3 REIMAGINE

STEP 3

EMPOWER

Gain confidence in managing the franchise you structured by the comprehensive interactive process used aligned with your values.

Get In Touch

Unable to find form

Your brand and operations are secure.

Franchise Your Restaurant With Full Control.

Start your path to confident expansion today.

BOOK A CALL

Turngrow, Inc. provides coaching services only. Coaching is in no way to be construed or substituted as psychological counseling or any other type of therapy or medical advice. I cannot guarantee the outcome of coaching efforts and/or recommendations from my website or blog. These are my expressions of opinion only. By accessing information at and through this site, each user waives and releases Turngrow, Inc. to the full extent permitted by law from any and all claims relating to the usage of the material made available through this website. In no event shall Turngrow, Inc. as a business or as a person be liable for any incident or consequential damages resulting from the use of the material.

MODULE ONE

Understanding Your Emotional Blueprint

OUTCOME

Establish a baseline of personal emotional understanding.

DESCRIPTION

Dive deep into your personal emotional landscapes to understand core needs and triggers that impact your dating and relationship decisions.

Embrace Conscious Love

Guided blueprint for experiencing fulfilling relationships.

Overcome frustration, break relentless patterns, and amplify emotional intelligence.